Heineken - Classical Concert vs Champions League

This time we are analizing an example of Experience Marketing

Experience Marketing, in Spanish "Marketing de Experiencia".

Heineken really knows what this means, just watch the video and you will know what I am talking about.

Enjoy it, dear students.

So, what do you think?
Do you think this story ends in Brand Loyalty?
I am sure it does

*Brand Loyalty = Lealtad de Marca